2018

Tecate, or How to Tap Into a New Market by Changing a Meaning

This article originally appeared in The Lombardian, a Tallahassee-based blog. Since then, I’ve had Tecate. It’s alright. Enter a new beer (to us, not the world), originally marketed to America’s Hispanic population but now finds itself launching into more ambitious advertising: Tecate. Taglines like “Blame your manfidence” or “Always bold, never flashy,” direct themselves to

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Sunlit Youth Album Cover

Sunlit Youth and a Fading Sound: Local Natives Third Album Disappoints Just a Little

This article originally appeared in The Florida Basement, the former Swamp Records Gainesville-based blog. Since writing, I’ve seen Local Natives in concert and I can confirm they were absolutely amazing. I cried when they played “Airplanes,” pretty lame but just so awesome. I love Local Natives. I first listened to them on a lazy, cool

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Cudderisback?

This article originally appeared in The Florida Basement, the former Swamp Records Gainesville-based blog. Since writing, Kid Cudi released Passion, Pain, & Demon Slayin’. Recently we have been blessed with a Travis Scott album. I say blessed, but I’ll be upfront. I wasn’t much of a fan before I acquired my copy of Birds in

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Stream Wars 1: Streaming Services and Their Effect on the Music Industry

This article originally appeared in The Florida Basement, the former Swamp Records Gainesville-based blog. Great name. Being a digital native comes with certain perks. Joining Facebook was probably a big moment in your life. When apps launched, so did you: Snapchat, Twitter, Instagram all serve as staples in your daily digestion of digital media. In

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